Welcome To The Perfect Niche Toolkit

Perfect Niche Toolkit

Looking to find a profitable dropshipping niche?? You’ve come to the right place!

Welcome to your Perfect Niche Toolkit, and congratulations on taking the next big step in your pursuit of an online stream of income. In this resource, I’m going to share with you the four free tools that I use when making sure there’s money in a niche.

Chances are you’ve heard of some of these free tools. However, you probably have never used these tools in the ways I’m about to show you.

Additionally, I’ve included an under ­the­ radar tools that many people don’t know about. I’ll teach you how I use that as well. Let’s find out if your niche is profitable!

Testing Your Niche

 

Before we get into the tools, let’s make sure you’ve actually picked a niche!

If you haven’t you can follow my guide on niche selection here: [Niche Selection Guide]

When I research a niche to start a new online store, I almost never just research one at a time. Usually, I fill a spreadsheet with as many product ideas as I can think of that fit the niche selection criteria, then go down and test them one­ by­ one until I’m totally happy with them.

That’s because it’s only getting easier to research the profitability of a niche product before you start building your dropshipping store.

If you only have one niche, that’s fine for now! Let’s go through this guide and research that one together. Once you’re done and you know how, you can add more niches to your spreadsheet and research those on your own.

NOTE: I do each of these “Niche Selection Test” in order. If the niche fails the first test, I scrap it immediately and move on to another niche to research.

So enough of the fluff– let’s find out if your niche is profitable!

 

Tool #1 ­ Google Keyword Planner

 

If you’ve been around online marketing, you’re probably familiar with this tool. If not, it’s easy to use and it’s free! Google will walk you through the sign­up process. [Google Keyword Planner]

Once you’re inside, click on the box that says “Get Search Volume and Forecasts”

Then, enter a top ­level keyword for your niche. For instance, if you’re selling chandeliers, your keyword would be something like “lighting fixtures”. You don’t want to get super­ specific like “antique-inspired crystal chandeliers”, because there won’t be enough search volume.

Next, select the country you are planning on selling in and exclude the rest of the world. When the page loads, click on the tab that says “keyword ideas” and you’ll see the search volume for your keyword.

If the search volume in your country for your keyword is more than a few thousand per month, then success! Let’s move on to the next step.

Next, select the country you are planning on selling in and exclude the rest of the world. When the page loads, click on the tab that says “keyword ideas” and you’ll see the search volume for your keyword.

If the search volume in your country for your keyword is more than a few thousand per month, then success! Let’s move on to the next step.

Tool #2 ­ Google Trends

The next tool we’re using is Google Trends, and you can find it here: [Google Trends]

If the chart shows the keyword trending very negatively, you probably want to avoid the niche.

For instance, the keyword “printing press” is probably trending down more and more, as it becomes a forgotten concept. You would probably not expect a lot of business if you chose to open up an old­ fashioned printing press nowadays.

Another benefit to Google Trends is that you can tell in advance if your niche is seasonal. For example, type in “paddleboards”. You will see that it gets a spike in searches every May and April, so it is most likely a seasonal niche.

Tool #3 ­ Google Search

 

Now, go to Google’s search feature, which you are probably very familiar with. Just in case you aren’t, you can find it here: [Google]

Again, type in your keyword and see what comes up. Check out what this search for “Entryway Chandeliers” turned up. The area highlighted in pink contains a bunch of paid ads known as Product Listing Ads.

This is great news! The only reason that advertisers would buy ad space for these ads is if these niches were profitable.

The previous two tools proved to us that there was search traffic, but this tool is the first indication that there is money in the niche.

Tool #4 ­ Wayback Machine

 

This tool, you may not be familiar with. It’s called the Wayback Machine and it’s located here: [Wayback Machine]

Before you use this tool, you need to find at least one potential competitor’s website. You’re going to use this tool to dig deeper into their website history.

You can find competitors by Googling your keyword and clicking on the ads. It’s important to note that when you’re researching your niche (for example, lighting fixtures) there will probably be two types of stores carrying the item in question:

  • Type 1­ Stores that carry tons of other unrelated products as well– think Amazon. These are called “mall or general eCommerce stores”.
  • Type 2­ Stores that specifically sell lighting fixtures and other, very closely-­related products. These are called “niche-specific stores”.

You want to research the second type: niche specific eCommerce stores. Often times, these websites will have your keyword or related keywords in their URL.

Take your competitor’s URL and paste it into the WayBack machine. This program will allow you to “go back in time” and see what changes they made to their website over time. It will also give you an idea of how long they’ve been in business If they’ve been around a while, that’s a good sign.

They managed to stay in business, which means they’re making money. If they’ve made many changes, that’s also a good sign. It means they are paying attention to what their customers want, and modifying the site to improve the shopping experience. People don’t optimize sites unless the sites are returning them profit.

Keep Building!

 

Congrats! If you’ve made it this far and passed all the tests, it’s time for you to embark on the dropshipping process make your first sale!

If your niche failed the tests, don’t worry.  The great thing about having free tools at your disposal is that you now have the leisure to research as many niches as you would like until you have one that you’re totally satisfied with.

Don’t get discouraged if this is you. Keep moving forward and find a niche that works! The payoff is well worth putting in the effort.